About
NATALIE MERRIX
Hey, I'm Natalie
I love storytelling and I've always been fascinated by the power words have on our behaviour. Having worked closely with journalists for a big chunk of my career, I've picked up a thing or two about writing stories that genuinely resonate.
These days I help clients in tech, health and the charity sector turn complex topics into content that's clear, accessible and engaging. In other words, I turn 'eh?' into 'ohhh'.
APPROACH
Good writing isn’t about sounding clever. It’s about being understood.
Background & experience.
Strategic content.
I don't just write, I plan. From editorial guidelines and content calendars to tone of voice frameworks, I build the foundations that keep brands consistent, credible, and commercially focused.
PR & media.
Years in marketing agencies has taught me how content fits into the bigger commercial picture. That strategic outlook combined with my love of human storytelling is what I bring to every brief.
Complexity, simplified.
From data security to mental health, I translate the tricky and the technical into content people want to read, without dumbing it down or losing what makes it matter.
Sector expertise.
Tech, health, and charity are my specialist areas. Over 15 years, I've developed a sharp understanding of these industries and the audiences, language, and nuance each one demands.
VALUES
Every brief is different. These four things never change.
[1]
Authenticity.
Your brand has a voice. My job is to find it, shape it and stay true to it. The writing should sound like you, no one else.
[2]
Quality.
I care about the work I put out. Every piece gets proper thought and attention – whether it’s a 50-word bio or 2,000-word blog post.
[3]
Clarity.
If you have to work to understand something, then the writing has failed. I strip out anything that gets in the way, so the right message gets to the right people.
[4]
Collaboration.
The best results come from working together. You know your business, I know how to write. The more we talk, the better the work gets.
